~ (BOOK/DUST) JACKET ~
Apparently, some readers do judge a book by its cover.
A couple weeks ago, I read the post “What the Kids Say…” over at PROJECT MAYHEM: The Manic Minds of Middle Grade Writers. A great read because we get first hand opinions out of the mouths of babes, as it were. Since some of my books cater to the younger crowd, it’s important to listen to what they’re interested in. I’m not saying you should write what other people want you to write over the novel that’s been waiting to spill out of your brain and onto the page. From a marketing standpoint, however, it pays to listen. It’s important to research your target audience. If kids follow certain trends or have certain beliefs, pay attention. They’re the ones that will convince their parents to buy your book. In like manner, especially for younger readers, you have to pass the safeguard test. Parents and educators will ensure that their kids read appropriate material, so you have to convince them, as well. Many people are attracted to the covers. Others, read the blurb on the back. For hardcovers, you’ve got the inside flap of a dust jacket. Three chances. Three strikes you’re out.
Interesting observation, however, our youth are more discerning. They’re willing to give the story a chance, some even up to a full chapter. That’s far more generous than an agent or editor. So, it would behoove you to save yourself the heartache and grab them on the first page. Even better, grab them in the blurb.
Just like mom used to tell me before I’d head out of the house, “Don’t forget your jacket.”
Writers, let’s not forget ours.
Today’s theme is brought to you by the letter
I know I am prone to judge a book by it’s cover. Well, maybe not judger per say, but if the cover doesn’t interest me enough, I won’t pick it up to see what it’s about.
I must admit, I’ve done this in the past, but now I try and look past it. Can you imagine how many great stories we’ve ignored just because of cover art that oftentimes the author his little to no control over? Self-pubbers, this is your chance to dazzle us with your creative control!